The Tennessee Alumnus (USPS 016-952, ISSN 15216411), established in 1917, is published three times a year for the University of Tennessee Alumni Association and distributed to contributors to the Annual Giving Program. Donors of $10 or more are eligible for a subscription.
Advertising Information
Would you like to reach more than 70,000 University of Tennessee alumni/contributors with your commercial message? Through the Tennessee Alumnus magazine, you can connect with this premiere UT audience. For more information, call or e-mail Diane Ballard at 865-974-5032 (diane.ballard@tennessee.edu).
Download the 2009-2010 Advertising Rate Card (PDF)
Facts & Figures
Some interesting facts about the Tennessee Alumnus:
- Circulation reaches over 77,000 alumni and contributors.
- 85% of recipients live in Tennessee or bordering states.
- After reading, 40% pass it along to a friend or family member or keep it for reference.
- Recipients are those who have made gifts to the Knoxville, Memphis, Martin or Chattanooga campuses, the UT Space Institute, or the institutes of agriculture or public service.
A Brief History
In 1917, the first issue of Tennessee Alumnus spilled off the press of Stubley Printing Company in Knoxville, Tennessee. The university’s alumni association had just undergone a rejuvenation of sorts and added as its new secretary L.R. Neel, a 1907 graduate. Neel doubled as editor of the fledgling book, which he sent to all 5,000 alumni with high hopes they would remit a $2 association membership fee/magazine subscription. Most were able to resist; some 500 paid the price and received the second issue.
Those inaugural issues were graphically subdued six by nine inch volumes with only four black and white photographs adorning their 24 pages.
In the 1920s, the magazine blossomed to tabloid newspaper dimensions for three years before retreating to traditional magazine format of approximately 8 ½ by 11 inches. Harry M. Watson, a 1927 graduate, became editor in 1928. At the helm of alumni activities during that era was Vic Davis, who remained until his death in 1948. By 1940, the alumni magazine was being sent to 1,500 paying alumni association members. World War II interrupted the normal collegial tone of the alumni magazine with accounts of combat and lists of war dead, prisoners of war, alumni decorated for valor, and those missing in action.
Succeeding Davis as alumni director was John Smartt, who oversaw publication of the Tennessee Alumnus. But a 1964 reorganization shifted responsibility for the magazine to the university’s public relations office, where it has remained. Neal O’Steen, a 1950 graduate, was named editor.
When the university system was formed in 1968, the Tennessee Alumnus – and the alumni association – became creatures of the system, not the Knoxville campus where they had their roots. The magazine began offering a range of feature articles representing all segments of UT.
Diane Ballard, a 1969 graduate, has been editor since Neal O’Steen’s retirement in 1986.
Staff
EDITOR: Diane Ballard ‘69
ART DIRECTOR: Chuck Thomas
PRODUCTION: Penny Brooks, Mary Marshburn ‘73
WEB: Darren Hughes